It helps you organize the process of asking your clients to give you reviews. Reputation management is a growing service legal marketing firms like Firmidable now offer-and for good reason. You might worry, though: Is there anything I can do to get more reviews?Īn entire discipline focuses on this: reputation management. It’s a crucial component in your digital marketing and prominence in search results. Reviews from legitimate sites, and from local users, also deem you authentically local in the eyes of Google. Step 2: Cultivate and Respond to Online Attorney Reviews “You can combat that organically-by having a buttoned-up Google My Business profile with ample reviews, lending credibility to your listing,” Mike said. It’s not a law firm at all, but a website using shady tactics to get more clicks. Or, in worse scenarios, the site potential legal clients land on has nothing to do with what they searched for. They’re hoping the web searchers are none the wiser and sign up for their services even though they don’t have a local office. If you do a little digging, it turns out they aren’t located at the address listed. If Google can verify your business as authentic, it will potentially reward your business with a coveted sidebar space in Google local search.”Īnother reason Google My Business optimization is so important? Spam.Ī recurring problem, especially for law firms, is out-of-town firms setting up virtual shop in the middle of a metro area in order to snag some website visitors and clients from other firms. “Google My Business has become the crème de la crème of local search-Since Google understandably feels most comfortable sharing content it can support and verify, Google My Business is their tool to help your business meet Google’s needs. Here’s what the online marketing experts at Hubspot said: Even details like having “P.L.C.” in your name need to be consistent everywhere.”ĭon’t just take it from us. “Google crawls those sites to make sure everything is in order. “It’s very important to have all your citations, or listing information on directory sites, match,” Mike said. If they line up, Google considers your business credible. It’s checking to make sure your phone number, address, etc. When a potential client searches for a lawyer, Google cross-checks your listings across the internet, from Google My Business to Yelp and everywhere your firm is listed. But it’s one of the most important tools in using search engine marketing to attract the clients you want. It normally includes the company’s name, phone number and address, among other basic information. When you search for a local business on Google, you’ll notice a listing on the right side of the page. Step 1: Update Your Law Firm’s Google My Business Page Keep reading for our four steps to enhancing your local SEO marketing strategy-and see how small changes can make a big difference. That means your local SEO strategy is of prime importance.” “You’re always competing for clients with the law firm down the street. “There’s a lot of local competition among lawyers,” said Mike Crimmins, digital manager here at Firmidable. “Did you know that 90% of purchases take place in physical stores and 80% of US disposable income is spent within 20 miles of home? Having a solid local SEO strategy is the first step to put you on the map.”Īttorneys may have the most to gain from ranking high in local SEO searches. ![]() If someone searches for “personal injury lawyer,” Google will deliver the most legitimate results closest to their desired location. It can juxtapose their current location to their search history to further refine the area where they’ll try to find services. ![]() Google already knows where your potential clients are when they’re searching for a lawyer. When it comes to your law firm’s search engine optimization (SEO) strategy, targeted tweaks-if you know where to look-can take your firm’s website to the top of local search rankings and get you the new clients and cases you’re looking for. Even worse, it’ll send them to the law firm around the corner that did a better job optimizing their online profile for location. If Google can’t clearly see your firm’s physical location, it won’t send nearby clients your way. So this also matters immensely for your law firm. Your physical place matters immensely in the digital world, too. If you’re traveling out of town, that little map becomes a lifeline. No longer do we happen upon traffic jams without warning-our smartphone map tells us how to avoid snarls before we get there. Think about the time you spend with the tiny map on your phone.įor many, it’s essential for the daily commute. Your Law Firm Wins Big with These 4 Tips on Local SEO
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